Technology
Fastlane has always been a tech-savvy firm and early adopter of technological advancements and changes. For example, we were and are still very much into cloud computing, marketing automation, online project management and collaboration, mobile marketing and virtual tradeshows well before they’ve become mainstream.
Our Technology Services Fall Under the Following Four Practice Areas, including:
Social Media Marketing
Social media marketing is a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, LinkedIn, Facebook, Flickr, Wikipedia, Orkut, and YouTube. We help our clients take advantage of social media marketing’s most important aspects, such as:
1. Creating buzz or newsworthy events, videos, tweets, or blog entries that attract attention, and become viral in nature. Buzz is what makes social media marketing work. It replicates a message through user to user contact, rather than the traditional method of purchasing of an ad or promoting a press release. The message does not necessarily have to be about the product. Many successful viral campaigns have gathered steam through an amusing or compelling message, with the company logo or tagline included incidentally.
2. Building ways that enable fans of a brand or company to promote a message themselves in multiple online social media venues. “Like, Follow & Fan” pages in Facebook, Twitter & MySpace follow this model.
3. Establishing “stickiness” and relevant online conversations. Social media marketing is not controlled by the organization. Instead it encourages user participation and dialogue. A badly designed social media marketing campaign can potentially backfire on the organization that created it. To be successful SMM campaigns must fully engage and respect the users.
Virtual Event & Tradeshow Developers
Fastlane is one of the leading designers and developers of Virtual Event & Tradeshows through Onstream Media’s MarketPlace365 platform.
Website & Application Development
