Fastlane can help you frame the important issue(s), identify meaningful trends and craft a breakthrough marketing communications strategy to increase demand and drive measurable, bottom-line results.

Our Communication Programs Fall Under Four, Distinct Practice Areas, including:

Messaging & Positioning
Custom Market Research, Focus Groups & Actionable Intelligence Services
Communication Audits, Assessment & Consulting
Messaging and Positioning Platforms / Proof Point Development
Collateral Audits & Full-Service Material Development
Story Development & Telling

Public Relations
Thought Leadership Programs
Local, National, Business, Trade & Online Media Relations
Industry Analyst Relations
Blogosphere Monitoring & Influencing
Press Release Pipeline Development & Distribution
Competitive Crowding
Rapid Response Programs
Investor Relations, Quarterly Earnings & Annual Reports
Turnkey Road Show Management
Media Spokesperson Training
Media Tours, Product Launches & Service Roll-Outs
Media Analysis
Media / Investor Kits — Web & Print
Joint Customer or Partner Announcements
Crisis Communications Counsel, Planning & Implementation
Byline Programs
Online PR, Grassroots & Viral Marketing
Online Forums & Directory Placement
Speaking Engagement Services & Speech Writing
Editorial Calendar Monitoring and Placement
Tailored Surveys for Press Coverage
Award Programs & Contests
Targeted Advocacy Development & Perception Management Initiatives

Content Marketing
Content Marketing Strategies, Policies & Programs
Content Marketing Calendar Development & Management
Content Writing & Distribution (traditional and social media channels)
Customer Success Stories & Partner Profiles
eNewsletter, eBlasts and eVites
Brochures, Sales Slicks, Fact Sheets & Flyers
PowerPoint & Keynote Presentations
Company Backgrounders & Executive Biographies
Internal & External Communications
Organizational & Change Communications

Technology Communications
Virtual Event Set-Up & Management – MarketPlace365
Webinars & Webcasts
Blogs, Vlogs & Podcasts
Internet, Intranet & Extranet Content Planning & Development
Optimizing E-Communications