by Nora Snoddy Who isn’t using Twitter these days? Even the Pope hoped on the bandwagon this week when he sent his first tweet from The Vatican via his iPad. While some feel that Facebook is old news, Twitter continues to grow. One-source claims that Twitter will only increase in popularity as campaigns for the [...]
Ever noticed how many talking heads on TV start many of their most important responses with “now look” or “listen”? Once you pick-up on this, it will start to rub you like a cheese grater. We don’t need to be told to look at you or listen. We already are. Or at least in my [...]
The social web has been buzzing about what the new FTC Guidelines for endorsements and testimonials mean for today’s marketing, communications and advertising professionals. Michael G. Cherenson, Chairman and CEO of PRSA (Public Relations Society of America) offers a thorough overview on this recent developmentvia PRSA’s blog, PRSAY. The Interactive Advertising Bureau today called on the FTC to [...]
