We adhere to the code of ethics and core values set forth by the Public Relations Society of America (PRSA). The following values are the fundamental beliefs that guide our behaviors and decision-making process:

Advocacy – We serve the public interest by acting as responsible advocates for those we represent. We provide a voice in the marketplace of ideas, facts, and viewpoints to aid informed public debate.

Honesty – We adhere to the highest standards of accuracy and truth in advancing the interests of those we represent and in communicating with the public.

Expertise – We acquire and responsibly use specialized knowledge and experience.

Independence – We provide objective counsel to those we represent. We are accountable for our actions.

Loyalty – We are faithful to those we represent, while honoring our obligation to serve the public interest.

Fairness – We deal fairly with clients, employers, competitors, peers, vendors, the media, and the general public. We respect all opinions and support the right of free expression.